Done with feast or famine?
You already know what you should be doing.
You're just not doing it.
FOCUS is the small group programme where that finally changes.
Six live group sessions over eight weeks for video and creative freelancers who are done with feast and famine.
Real work, real accountability, and a system you'll still be using a year from now.
RESERVE YOUR PLACE
THE PROBLEM
Here's how it goes...
You deliver the project. You send the invoice. And then you disappear until you need work again.
When you're busy, all your marketing stops. When it goes quiet, you panic and fire off the same email every freelancer sends: “Hi, hope you're well. I've got some availability coming up...” And then you wonder why nothing comes back.
It's not a knowledge problem. You know you should be keeping in touch with past clients, following up, showing up on LinkedIn. It's a doing problem. And no video course, PDF or webinar fixes a doing problem.
Accountability does.
What FOCUS is
FOCUS is a small group programme (maximum eight people) where we build your client outreach system together and, more importantly, actually run it.
Each live session covers one part of the system. You leave with one clear task. The next session starts with what happened: what you sent, what came back, what got in the way. There's nowhere to hide, and that's the point.
Over 8 weeks we...
F: Fix your foundations. Audit where your work really comes from and build your client list.
O: Organise your outreach. Grade your contacts and send your first reconnection emails (yes, in the session).
C: Connect with the right people. Your ideal client, your LinkedIn profile, and outreach that doesn't feel like begging.
U: Unlock referrals. The warm introductions sitting in your network that you've never asked for.
S: Sustain the momentum. The weekly habit that keeps working when you get busy. Because you will get busy.
Reactivate one client, and FOCUS pays for itself.
What happened when the first cohort did the work
This isn't theory. The first FOCUS cohort ran in May and June. Here's what members did during the six weeks:
- One member contacted 18 past clients. Ten replied. Four turned into warm opportunities, with the first project booked within weeks.
- Another sent her first batch of personal reconnection emails and every single one got a response. Two came back within the hour offering to meet.
- A third reconnected with a museum contact who'd gone quiet, and turned it into paid filming work plus a referral to a second organisation.
Where you will be by week eight
A graded list of every past client and contact worth talking to. Reconnection emails written and sent, with
replies sitting in your inbox. Live conversations with people who already know and rate your work. And a
weekly habit that takes one hour and keeps your pipeline warm, even when you're flat out on a shoot.
That is what stable looks like for a freelancer. Work coming to you, instead of you chasing it in a panic
every time the calendar empties.
Ken Chu
“The most valuable part of the group was the camaraderie and openness that allowed us to discuss our business challenges honestly. This created a real sense of accountability between the members of the cohort. Simon facilitated the entire process brilliantly, creating an environment that encouraged both support and growth."
- Ken Chu, Videographer
Who's it for?
Video and creative freelancers, videographers and solo production company owners who:
Have been running for a few years and have past clients they've lost touch with.
Rely on repeat work and word of mouth, and know that's a habit, not a strategy.
Are willing to show up, be honest about what's working, and do the work between sessions.
It's not for you if you want another course to watch, or you're waiting for the market to sort itself out. Save your money.
How it works
Six live sessions of 60 minutes over eight weeks, all recorded, with worksheets and templates
- Two implementation weeks with a group co-working session, so the system gets built, not just described.
- A private WhatsApp group from day one for questions, wins and accountability between sessions.
- A 15-minute 1-to-1 with me mid-programme to tailor the system to your situation.
- The FOCUS swipe file: my template bank of reconnection emails, follow-ups, LinkedIn messages and referral asks, organised by situation.
- A simple tracker so you can see the numbers move: emails sent, replies, conversations, meetings.
The time commitment: 60 minutes for the session, one hour of doing the work. That's it. If you can't find two hours a week to fix the thing that decides whether you have work next quarter, that's the problem we need to talk about.
THE INVESTMENT
Start Tuesday, 22nd September 2026. Maximum eight places.
One reactivated client covers the cost of the whole programme. Most of the first cohort had live conversations going within three weeks.
EARLY BIRD
£360
Only until 7th August
- 53 % off the full price if you reserve your place by 7th August (My Birthday gift to you)
- For fast action takers, a 45-minute LinkedIn Audit with me (First 3 sign-ups only)
- All six sessions recorded
- A 15-minute 1-to-1 with me mid-programme
- A private WhatsApp group
- The FOCUS swipe files
- Includes VAT
FULL-PRICE
£720
Pricing after 8th August
- All six sessions recorded
- A 15-minute 1-to-1 with me mid-programme
- A private WhatsApp group
- The FOCUS swipe files
- Payment plan available
- Spread the cost: 3 monthly payments of £255
- Includes VAT
THE GUARANTEE
Not right for you after session one? Full refund. No questions asked.
If you show up and do the work for eight weeks, you'll have more conversations with potential clients than you've had in the past six months. The only way this doesn't work is if you don't do it.
Charlie Budd
"Simon's FOCUS programme gave me a good kick up the arse to create simple systems to ensure more repeat work, as well as good ideas for improving the flow of new clients. His openness, enthusiasm, experience, humour and practicality made the whole course really refreshing. Thank you Simon! "
- Charlie Budd, Chin Badger Media
Why Simon Banks?
Someone who has actually run a video business.
I have spent 40 years in video production. DOP, self-shooter, agency owner. I've built teams, managed the feast-and-famine years, lost clients I relied on too heavily, and figured out, slowly and sometimes expensively, what actually makes a creative business stable.
This isn't theory. It's the system I use in my own production company, and every reconnection email we'll build together is a version of one I've sent myself, to a real past client.
I'm not a generic business coach who works with anyone. I work specifically with video production founders because I know the pressures, the patterns, and the blind spots from the inside.
I work with a small number of clients at any one time. Because this work only delivers properly when I'm genuinely in it with you.
