About Simon Banks.
30 years in video production.
Now I help agencies build businesses that actually work.Ā
I know it, because I have livedĀ it .
Iāve been in the video production trenches since the early 1990s. Iāve founded and co-founded million-pound production businesses in London and New York, including Tallboy Communications (which I still run today), Atlantic Television Inc and Tracc Films.
I started in broadcast - 7 Network, ITV, BBC, and National Geographic. For the last 20 years, delivering video content and campaigns for global brands like AllianceBernstein,Ā RBC, Novartis, and IATA.
What the hard parts taught me
Building an agency to a team of 13 and pushing past £1M in revenue taught me a brutal truth: More sales will not save a broken business model.
Your work suffers, your team burns out, and if a crisis hits, like the pandemic that took Tracc Films overnight, it all evaporates.Ā
True business stability isn't about working harder. It is about selecting the right clients, implementing automated pipelines, and building a systemised model that operates smoothly even when you step away.Ā
Beyond the coal face
I don't teach business coaching theories from a textbook. In 2016, I published How to Get Video Right,Ā the commercial strategy blueprint used by corporate clients and video producers globally. I host the Simon Says VideoĀ podcast, consult within the industry, and teach film production at the University of Westminster.
The Creative Business Academy exists because of these hard-earned lessons. I am still an active agency owner, dealing with the exact same market shifts, tighter budgets, and client pressures you face every single morning.Ā Ā
I donāt offer empty marketing promises. I help video professionals fix their margins, automate their client acquisition, and regain control over their lives.Ā
Is your agency ready to grow?
The Video Business Scorecard takes about five minutes. It looks at your client relationships, revenue stability, pipeline, and systems, and gives you a clear picture of what needs attention first.
Take the Scorecard