THE FOCUS PROGRAMME
You already know what you should be doing.
You're just not doing it.
Six live group sessions over eight weeks for video and creative freelancers who are done with feast and famine.
Not a course. Real work, real accountability, and a system you'll still be using a year from now.
Reserve your place
THE PROBLEM
Here's how it does...
You deliver the project. You send the invoice. And then you disappear until you need work again.
When you're busy, all your marketing stops. When it goes quiet, you panic and fire off the same email every freelancer sends: “Hi, hope you're well. I've got some availability coming up...” And then you wonder why nothing comes back.
It's not a knowledge problem. You know you should be keeping in touch with past clients, following up, showing up on LinkedIn. It's a doing problem. And no video course, PDF or webinar fixes a doing problem.
Accountability does.
What FOCUS is
FOCUS is a small group programme (maximum eight people) where we build your client outreach system together and, more importantly, actually run it.
Each live session covers one part of the system. You leave with one clear task. The next session starts with what happened: what you sent, what came back, what got in the way. There's nowhere to hide, and that's the point.
Over 8 weeks we...
F: Fix your foundations. Audit where your work really comes from and build your client list.
O: Organise your outreach. Grade your contacts and send your first reconnection emails (yes, in the session).
C: Connect with the right people. Your ideal client, your LinkedIn profile, and outreach that doesn't feel like begging.
U: Unlock referrals. The warm introductions sitting in your network that you've never asked for.
S: Sustain the momentum. The weekly habit that keeps working when you get busy. Because you will get busy.
Reactivate one client, and FOCUS pays for itself.
What happened when the first cohort did the work
This isn't theory. The first FOCUS cohort ran in May and June. Here's what members did during the six weeks:
One member contacted 18 past clients. Ten replied. Four turned into warm opportunities, with the first project booked within weeks.
Another sent her first batch of personal reconnection emails and every single one got a response. Two came back within the hour offering to meet.
A third reconnected with a museum contact who'd gone quiet, and turned it into paid filming work plus a referral to a second organisation.
Ken Chu
“The most valuable part of the group was the camaraderie and openness that allowed us to discuss our business challenges honestly. This created a real sense of accountability between the members of the cohort. Simon facilitated the entire process brilliantly, creating an environment that encouraged both support and growth."
- Ken Chu, Videographer
Charlie Budd
"Simon's FOCUS programme gave me a good kick up the arse to create simple systems to ensure more repeat work, as well as good ideas for improving the flow of new clients. His openness, enthusiasm, experience, humour and practicality made the whole course really refreshing. Thank you Simon! "
- Charlie Budd, Chin Badger Media
Who's it for?
Video and creative freelancers, videographers and solo production company owners who:
Have been running for a few years and have past clients they've lost touch with.
Rely on repeat work and word of mouth, and know that's a habit, not a strategy.
Are willing to show up, be honest about what's working, and do the work between sessions.
It's not for you if you want another course to watch, or you're waiting for the market to sort itself out. Save your money.
How it works
Six live sessions of 60 minutes over eight weeks, all recorded, with worksheets and templates
- Six live sessions of 60 minutes over eight weeks, all recorded.
- Two implementation weeks with a group co-working session, so the system gets built, not just described.
- A private WhatsApp group from day one for questions, wins and accountability between sessions.
- A 15-minute 1-to-1 with me mid-programme to tailor the system to your situation.
- The FOCUS swipe file: my template bank of reconnection emails, follow-ups, LinkedIn messages and referral asks, organised by situation.
- A simple tracker so you can see the numbers move: emails sent, replies, conversations, meetings.
The time commitment: 60 minutes for the session, one hour of doing the work. That's it. If you can't find two hours a week to fix the thing that decides whether you have work next quarter, that's the problem we need to talk about.
The Investment
Full price: £720 including VAT, or three monthly payments of £264 including VAT.
Early bird: £360 including VAT (half price) for the first three places, for workshop attendees and referrals from the first cohort only. Gone when they're taken, or on Friday 7th August, whichever comes first.
Early-bird bonus: a 45-minute 1-to-1 LinkedIn profile audit with me before the cohort starts. Not available any other way.
One reconnected client pays for this several times over. Most of you charge more than this for a single shoot day.
The guarantee
Come to session one. If it's not right for you, tell me and I'll refund you in full. No questions, no hard feelings.
And the working guarantee is the same one I gave the first cohort: if you show up, do the tasks and reach out consistently for eight weeks, you will have more live conversations with potential clients than you've had in the past six months. The only way this doesn't work is if you don't do it.
Why Simon Banks?
Someone who has actually run a video business.
I spent over 30 years in video production. DOP, self-shooter, agency owner. I've built teams, managed the feast-and-famine years, lost clients I relied on too heavily, and figured out, slowly and sometimes expensively, what actually makes a creative business stable.
The Sprint isn't theory. It's the system I use in my own production company, and every reconnection email we'll build together is a version of one I've sent myself, to a real past client.
I'm not a generic business coach who works with anyone. I work specifically with video production founders because I know the pressures, the patterns, and the blind spots from the inside.
I work with a small number of clients at any one time. Because this work only delivers properly when I'm genuinely in it with you.
Not sure?
Book a free 15-minute call, and we'll work out together whether it's right for you.
Book Your Call →FAQs
Is there a guarantee?
Who is this for?
What if I miss a session?
I'm too busy right now.
Will I get new clients within the eight weeks?
My situation is a bit different
EARLY BIRD
£360
Only until 7th August
- Half the cost if bought before Friday, August 7th. (My Birthday gift to you)
- For fast action takers, a 45-minute LinkedIn Audit with me
- Includes VAT
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FULL-PRICE
£720
Pricing after 8th August
- A payment plan is available
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